Given that personalization means different things to different people, it is useful to provide my understanding of the term. I see personalization as providing relevant information to an individual based on past, present and predicted behavior in a timely manner through the right channel. Information offered can range from product recommendations or next best actions,… Continue reading Dynamic Personalization: the key to ROI from advanced analytics
Category: Decision Making
Data driven decision making & algorithms will improve ethical decision making
In his book “The (honest) truth about dishonesty” Dan Ariely shows that ethical choices aren’t fixed but context dependent. In my quest to stimulate discussions about the subjectivity of data and the importance of being transparent about ethics in decision making I decided to write my 2cs worth. “Every decision has an ethical dimension even when we… Continue reading Data driven decision making & algorithms will improve ethical decision making